Edith & Ella is a Danish brand which was founded in 2004 by designer and director Line Markvardsen. The company started on a wholesale basis but in 2005 Edith & Ella opened the first flagship boutique in Copenhagen. It turned out to be a success and made it possible to open more Edith & Ella boutiques. Today Edith & Ella has four concept boutiques in Denmark. The brand is also sold in Sweden, Norway, Germany, The Netherlands, Belgium, France, Spain, Ireland and Japan. The brand is named after Line Markvarden’s grandmothers.