Swear

Since its frantic inception Swear attracted the eye of creative people in the worlds of fashion and music. Indie artists, musicians and actors have been spotted wearing Swear shoes, among these respected designer Matthew Williamson, Thom York from Radiohead, Skin, Orlando Bloom, many a band from Kings of Leon to Muse, Nouvelle Vague to Liars, The Horrors to The Teenagers, all felt the noise of Swear. Swear's original DEAN design, a pointed shoe with distinctive rubber sole, featuring the iconic James Dean "Rebel Without a Cause" graphic outsole, marked the brand's now instantly recognisable Swear 'look'.  Few brands used a sports based sole in so many ways before. From classic oxfords and derbies to the most complex design, the DEAN has been the quintessential style of every Swear season, notably for its use of rich materials and colourfully employing metalic leathers and bold detailing.