Yumi is an eclectic collection that creates a fun, fashionable and individual look that integrates shape and colour to fl atter every figure and form. Garments are based on funky feminine cuts that combine big personality with street-style. Inspiration; mini dresses, 60’s shift shapes, bubble shapes and classic Biba styles are complemented by a huge range of prints and colours including eye-catching vintage patterns and striking retro styles. Materials include jerseys in different weights, lightweight brushed wool styles and printed cotton. With these styles already spotted on fashionista celebrities such as Scarlett Johansson and Nicole Richie, and with the Yumi brand being supported by an extensive promotional campaign throughout the UK and Europe - the collection is sure to be a hit.